Through a communications audit, competitive analysis, industry audit, and stakeholder interviews, it is important to understand both the brand and business before making strategic recommendations.
Based on Brand Research, Stijn can help define your unique market positioning and create a brand strategy that will resonate with different target audiences. The defined strategy will subsequently guide the brand experience.
Once the brand research is conducted and the strategy is defined, it's time to activate the brand. This can be done both on- and offline through a website, brochure, event, office space, trade show booth, or other marketing materials.