Expertise

Stijn currently works at Innovation Protocol, a strategic brand consulting firm in LA/SF/NY, where he helps a variety of international clients with the following expertise. 

Brand Research

Through a communications audit, competitive analysis, industry audit, and stakeholder interviews, it is important to understand both the brand and business before making strategic recommendations. 

Brand Strategy

Based on Brand Research, Stijn can help define your unique market positioning and create a brand strategy that will resonate with different target audiences. The defined strategy will subsequently guide the brand experience.

Brand Experience

Once the brand research is conducted and the strategy is defined, it's time to activate the brand. This can be done both on- and offline through a website, brochure, event, office space, trade show booth, or other marketing materials.