Through a communications audit, competitive analysis, industry audit, and stakeholder interviews, Stijn can help you understand how your brand is currently being perceived, before making strategic recommendations on how to move forward.
Based on findings from the Brand Research phase, Stijn can help define your unique market positioning and ideate a brand strategy that will resonate with internal and external audiences. This strategy will eventually guide the brand experience.
Once the brand research is conducted and the strategy is defined, it's time to activate the brand across the different consumer touch points. This can be done both on- and offline -- through websites, brochures, events, and other brand experience elements.