Stijn's Expertise 

Stijn currently works at Innovation Protocol, a strategic brand consulting firm in LA/SF/NY, where he consults a variety of international clients with the following expertise. 

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Stijn Spaas

PHASE 1

Brand Research

Through a communications audit, competitive analysis, industry audit, and stakeholder interviews, Stijn can help you understand how your brand is currently being perceived, before making strategic recommendations on how to move forward. 

Stijn Spaas - Brand Strategy

PHASE 2

Brand Strategy

Based on findings from the Brand Research phase, Stijn can help define your unique market positioning and ideate a brand strategy that will resonate with internal and external audiences. This strategy will eventually guide the brand experience.

Apple Brand Experience

PHASE 3

Brand Experience

Once the brand research is conducted and the strategy is defined, it's time to activate the brand across the different consumer touch points. This can be done both on- and offline -- through websites, brochures, events, and other brand experience elements.