About Stijn [Stain]
Stijn Spaas is a Brand Strategist with an international academic and professional background. Originally from Belgium - currently based in Honolulu - Stijn consults, speaks, and writes on brand strategy, employer branding, and brand experience.
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Stijn's professional career started as a founder and producer of a global marketing conference. He created partnerships with several large organizations to support the event with financial contributions and in-kind donations valued at €100K+, which allowed him to collaborate with some of the world’s most prominent brand experts (e.g. Kevin Roberts – Saatchi&Saatchi, Sasha Strauss – Innovation Protocol) to inspire the event’s guests.
After the conference, Stijn continued his studies in Bordeaux, France at the INSEEC Business School. While still studying, he started working in Cannes during the Film Festival and the Cannes Lions, co-organizing successful brand experiences for global brands such as Lionsgate, Publicis Groupe, iHeartMedia, CBS, MediaLink, and the New York Post.
In his role as brand experience strategist, Stijn ideated the Story Sparkers concept. Story Sparkers are multi-sensory elements put in place along the brand experience journey that generate on- and offline word of mouth. Stijn successfully used Story Sparkers for many of his clients and presented this topic to numerous professional organizations and universities around the world.
Once graduated, Stijn persued a job at Innovation Protocol, a strategic brand consulting firm in LA/SF/NY that serves clients such as Google, Disney, and PayPal. Working from the Los Angeles headquarters, Stijn co-created a series of speeches for a Fortune 200 company EVP/GM which were given to 3,000+ executives around the world and led onsite presentation consulting and one-on-one support for international C-suite leadership.
Today, Stijn consults, speaks, and writes on brand strategy. His articles have been featured in internationally renown magazines such as Adweek, he is MBA Teaching Assistant at USC Marshall School of Business, and he has presented to many prestigious organizations such as TEDx, Vistage, UCLA, Hamburg University, KULeuven, and the American Marketing Association.