PUBLISHED IN ADWEEK
5 Ways to Get People Talking About Your Brand, Both Online and Off
March 22, 2018 | Word of mouth marketing creates preference and brand affinity, and new media has amplified the impact of word of mouth marketing, particularly since the launch of the ‘Story’ feature in social media platforms.
With Stories, users can continually post short-lived messages that disappear after 24 hours, which encourages them to post more frequently about their choices and experiences. In this article I explain how your brand can become a central topic of these stories.
Think Beyond the Customer Experience
February 10, 2018 | Due to marketing clutter, advertising isn’t nearly as powerful as it used to be. As a matter of fact, 70% of consumers don’t even trust today’s ads. So, who do they trust? Research has shown they trust family, friends -- and their recommendations.
Instead of interrupting consumers with ads, a brand can create “experiences” that become the very stories the consumers love to share, no matter if it’s on- or offline. In this article I provide tangible examples on how to spark those stories through experiences.
Live Like a Tourist
January 15, 2018 | The term "tourist" seems to have a pretty annoying connotation today, but what interests me is the tourist mindset. What if I told you the tourist mindset could impact your life in a way virtually no other mindset can?
No matter where you are, whether it’s a foreign country, different city, or just your hometown, living like a tourist will make you look at things differently, interact with people in another way, and discover, explore, and experience like you’ve never done before.